The Budding World Of Permanent Cosmetic Makeup

The makeup industry has become a booming industry with a never-dying demand, this billion-dollar industry with no limit for growth. Contrary to popular beliefs, makeup has many other applications apart from simply making one look good. It employs a vast number of people from various backgrounds. However, in recent times, we see the emergence of permanent makeup. In this article, we will discuss some of the myths, truths and gain a little insight into the world of permanent makeup.

What is permanent makeup?

Permanent makeup comprises many techniques such as microblading, lip blushing, blush, scar camouflage, permanent eye makeup. Microblading and micropigmentation are the two most commonly used permanent makeup techniques. Both techniques involve inking the top layer of the skin such that it gives the appearance of an increased volume of hair. It is fundamentally different from tattooing as the whole concept of a tattoo is to make it clear and it should stand out. The ink goes deep into the dermis while in permanent makeup; the aim is to blend in to make them indistinguishable from the strand of hair.

Who uses permanent makeup?

According to the Society of Permanent Cosmetic Professionals, 99.1% of the permanent makeup users are female. The age group of 46 to 50 years old enjoys 21.1% of the business. In the same report, we find 85.3% of the people have permanent makeup done to their eyebrows, followed by 80.7% on the eyeliner. Depending on the situation, it takes around $5000 to train a technician, with a whopping 96.2% of the trained people continuing to associate with classes or events specific to permanent cosmetics. The industry is self-employment mostly following an LLC business structure.

What are the business practices of the permanent makeup industry?

Most businesses have a website. They market their business through social media platforms like Facebook, Instagram, etc. The client referral rate itself is quite handsome: 31-40% of the new business are usually referrals. while 10-20% of new businesses are professional referrals. Although there are very few cases of medically diagnosed allergic reactions to the pigments, people are known to be allergic to topical anesthetic and aftercare products.

Why is there a demand for permanent makeup?

We all have an innate desire to be desirable. The blemishes of the skin only serve as a crack on shining armor. In the modern world, where imperfectness often leads to being canceled from the internet, being good-looking or at least good to look at can fill someone with confidence. While traditional makeup appears to be inexpensive, over time, they add up. Moreover, only expensive makeup looks natural, and hence it puts a dent in the pocket. Permanent makeup rectifies this, not only do you have a more natural look, but also it will last longer and cost less in context to the time.